4 Winning Online Marketing Tips You Can Implement Today
I recently caught up withMichael Mothner, a serial entrepreneur and Internet pioneer who founded his first software company at the age of fourteen (yup, he’s an Upstart!). In 2001, out of his dorm room at Dartmouth College, Mothner founded the online marketing company,Wpromote, where he is currently CEO. The company has been recognized four times by Inc. Magazine on its annual Inc. 500|5000 list, which recognizes the fastest growing companies in America. Mothner offered to share some great online marketing tips with his fellow entrepreneurs. Here they are:
1. Local Search. Search engine optimization is all about widening the online profile of your business and your brand in a really effective and responsible way, and there is really no simpler way to do this than to maximize your local search profiles. All one has to do is manage a places listing, and Google local search takes care of the rest. Don’t neglect your Facebook geographic profile either; you want to cover all the bases. Citysearch.com is a great resource to take a look at as well.
2. Importance of blogging. Every website owner, brand and company has got stories or case studies that are relevant to their product. A blog is the single best way to carpet bomb the Internet with content and potentially rank for keywords that might not have otherwise been canonical on your web pages. Each blog post has the potential to rake in traffic via a new set of keywords; each blog post can attract an entirely new set of customers that you never even knew existed, and each blog post is a golden opportunity to introduce something new. Use the opportunity that a blog can provide to humanize your company and put a face to the brand. Something to keep in mind: make sure you talk WITH them and not AT them.