Analysis of your website is just as important as building the site. Regular analysis helps you determine what is working and what is not working on your and your social media strategy can you can focus your efforts on where you need to improve and continue those that are doing well. A great analysis tool that I’ve been using for a few years is Hubspot’s Marketing Grader.
Marketing Grader gives you data about how your site it performing outside of the site in the online community (i.e. search engine rankings, content sharing, blog analysis, performance on social media sites such as Facebook and Twitter, etc. ). You give the Marketing Grader your site URL and based on 3 categories ,top of the funnel, middle of the funnel, and analytic, it gives you a ranking from 1-100. This is a real time real time number so it may change from day to day but I think a safe number is anything above an 80 is pretty good (60-70 if you’re not blogging). The Marketing Grader also gives you a detailed report on things you can do to boost your score in the 3 areas, and since the results are real time there are some changes you can make and come back and rerun your site and see an instant boost. The other great thing about Marketing Grader is you can compare your site to other sites, you can put in the URLs of competitor sites or other sites you see doing well online and compare your scores. And you can automate the report if you sign up for an account (it’s free) they’ll email you a weekly report.
I’ve been using the Marketing Grader for years and it has really helped me to fine tune my online presence and focus on the changes that were needed to boost my score. So give it a try run your site through marketing grader and let us know what your score it today and maybe a few ways your going to boost it.