We’ve been exploring marketing practices for various industry types recently. And working on taking some the general practices we discuss every day on this site and making them working local businesses like yours. In today’s post our guest blogger, Zane Schwarzlose, focuses on marketing a dental or other medical practice:
If you’ve just started your own dental practice and are struggling to get enough clients, you might need to ramp up your marketing efforts. Marketing of your dental practice is something that usually isn’t given much attention during your dental studies, though it is very important for your practice to become successful. Not having enough clients means you’ll have extra time to spend on marketing, so start educating yourself on different marketing tactics that you can use and experiment with some of them as soon as possible. Below we cover some marketing tactics that you could use to give your dental practice more exposure.
Optimize Your Online Presence
These days your website is probably one of the most important parts of your marketing strategy. More and more people are going straight to Google to research services they need. Having a great website with high rankings in relevant Google search results can bring you a large number of new clients. Learn as much as you can about internet marketing and consider hiring a professional firm to handle at least parts of your online marketing efforts.
It’s not just your website that’s important either, but also your social media presence. More and more people are using social media to research services that they need. Being active on social media channels that your potential clients use can help you gain new clients. Make sure that you have interesting content on your social media pages and try to engage in conversations on social media regarding dental topics.
Word of Mouth
Word of mouth is still extremely important for dental practices to get new clients. If you provide a great service, people will recommend your practice to their friends and family. Make sure that all of your employees not only provide a great service but also make a real effort to connect with people. A bit of small talk often goes a long way. You could also give out discounts to your current patients when they refer new clients. For example, you could offer a free cleaning for a client if they refer someone to your practice.
Use the Power of Email Marketing
Try to have your clients sign up to your email list – you can incentive this with a discount – and regularly send out emails with interesting information (such as tips for improving dental health) as well as discounts or promotions for (new) services that you are offering.
Client Feedback and Reviews
Ask clients for feedback on your services and if they are satisfied, ask if they are willing to write a short review for the procedure they had done or a testimonial about your services. You can put some of these reviews on your website and include them in other marketing material. This type of social proof can be very powerful in convincing potential clients to try out your services.
If you’re having trouble getting your new dental practice to gain traction, try any of the above marketing tactics to give your practice more exposure. If executed well you should be getting plenty of new clients soon enough.