I was at a networking event this week having a pleasant conversation with a nice fellow about Branding and how to set yourself apart in the marketplace. We were discussing the benefits of using a professional designer to create a brand for your business. Upon handing him my business card he said “I see that you have your photo on your business card. I’ve been told that it’s not a good idea to do that. What do you think?” 

I have my photo on my business card because I’m in a relationship building business and I want to be memorable. Think about all the business cards you collect when attending networking events. You get back the office and sort through the stack. Very few business cards stand out and you’re challenged to remember who the person was days or weeks later. Having a photo on your business card helps people remember you. People do business with those they know, like and trust. If they can remember you, that’s the first step.     Read more….