About 2 months ago I announced I would be participating in Pat Flynn’s Niche Site Duel 2.0. Partially to see if I could do it and also to see what I could learn to share with my clients and readers. Initially I planned to blog about the progress of my new site and about participating in the challenge but the more I’ve thought about it I though that’s not what you really want. What readers want are the lessons and how you can use them on your non- niche sites. So this is my first of a series of post sharing lessons I learned from Niche Site Duel.
The first MAJORRR lesson I’m learning is the importance of key words. I knew they were important before and always encourage targeting keywords. But with the duel I’m learning a lot more about keyword research, analyzing competition and using these key words to drive traffic to your site or your blog.
I’m doing a targeted keyword site and hearing from others doing the same I’m seeing really how powerful they are. So far my new site (only 6 weeks old) is getting 40-50 hits a day 75% coming from organic search alone. And that is nothing compared to some of the other Duelers who are getting 1000+ visits a day. The numbers vary based on the keywords use, but all of this is with no advertising, and minimal social media engagement. Just Keyword traffic.
Finding your keyword
The key with the niche sites is that they are all based around this “golden” keyword so of course you have amazing results and large amount of traffic, right?
How would that help if you don’t have such a keyword?
Well the easy answer is you find one.
The good news is there are millions of keywords out there that can still pull really good search results; the hard part is finding one. For niche sites there is whole process to finding a keyword and evaluating it for low completion and high traffic results.
The hard part about adapting this to your business is your business site already has a key word, like I am an eCommerce Web designer and Strategy coach in New Jersey. Many people get stuck on these words and never research to find other related terms that could be getting better search results. Using a tool like Google keyword planner or Long tail pro [aff link] (which is a paid application I use) you can put in those keywords you think people are using and get other related keywords that people are really using.
I highly recommend reading Pat Flynn’s post on the detailed process to keyword search and tools to use (free and paid). Using a tool like Google keyword planner, you can find a keyword that has high monthly local search results (I start with 1000) and then check the top 10 sites for that keyword will be hard to out rank. When analyzing the top 10 sites you look at a number of factors, including:
- Are they a big name store sites? If yes it may be hard to out rank
- Is the site all about the keyword or just 1 or 2 articles? If it is just 1 or 2 post about the keyword that means there is room for you to out rank.
- Are there a lot of YouTube or other media in the top 10? That means either it’s a very visual topic or there isn’t enough written content. Either way both are good signs
- How old is the post or the site? Older links in the top 10 means people aren’t writing about this and bring new information to the topic.
After you’ve decided if this is something you can beat you can then focus your site on that.
For example when I researched my eCommerce web designer strategy coach in New Jersey keywords, I got the following results of other keywords people are really searching for.
Based on this I looked at the top 10 for these words using some of the questions I mentioned and now I have a list of pretty good targeted keywords. The thing I like about Long Tail Pro Platinum edition is does some of the comparison work for me and gives me the KC number you see in the last column which indicates how easy or hard this is to rank for. But you don’t need advanced tools with a little more time and work at you can still get good results for free.
What to do with your new found keywords
After creating a nice keyword list, you then can start driving traffic to your site or blog just by incorporating a few of the phrases into the text and titles of the site for example instead of saying my about page, I can say learn more about the NJ web strategy coach. I would also change a few phrase on my services pages to match these words and maybe use a few for blog post topics. Just be careful not to over use the words just incorporate them where it’s natural, don’t just stuff the keywords in text all over your site.
So what does this do for you and your site, well first helps your site it show up in Google search results more because there aren’t as many sites that match the exact term. Researching keywords can also help you with new product/ services ideas. And it makes sure you are using the words and phrases you potential clients would use to describe your services; imagine if you are searching for something and you see that someone has written about or offers a product exactly what you are looking for. The customer will think you have ESP, but we will just know you do good keyword research 😉
I hope this is really helpful and has been as big of a lesson learned for you as it was for me. Now it’s your turn, do a little keyword research for your site, and in the comments let me know what kind of great results to found.